Your visual identity is often your first opportunity to have an impact on what potential supporters or partners think about you and your cause. Warm and engaging imagery that captures the essence of your work is a vital investment. When CW+ were rebranding from Chelsea and Westminster Health Charity, they needed to commission a new photo library. We spent two days in the hospital working with staff and patients to build a new library that captures ‘the art and science of patient care’. We have also worked with Dogs for Good and Avon and Wiltshire Mental Health Partnership on their rebrand activities.