A new photo style
Dogs for the Disabled trains assistance dogs for children and adults with physical disabilities and for families with a child with autism. By undertaking practical tasks dogs offer freedom and independence and provide people with a reason to go out. They got in touch when they were looking at refreshing their visual identity and updating their image library and over the last four years we have supported Dogs for the Disabled with a number of photography and film shoots.
One of the things that is really important to us is that the people whose stories we are telling enjoy the experience of working with us. Telling your personal story can be overwhelming, especially if you have been through some tough times, so we work hard to put people at ease and to feel proud of their achievements. We think this shines through in our results, but it’s great to get feedback like this from people like Demi:
“I’ve had lots of beautiful photographs taken by Ben with my assistance dog Bumble all of which are of amazing quality. His caring and laid back attitude also helps especially when working with dogs. Great work!”
The feedback from Sarah Mead, Head of Individual Giving is great too!
“We have started to develop a direct marketing programme within our mix of fundraising initiatives and your images have very much shaped the visual identity of these, ensuring we stand out from other assistance dog organisations undertaking similar activity. In addition, we have used your pictures extensively within our re-vamped website which has seen a 300% increase in online giving since its launch in November 2010.”