1. World Book Day 2015 | Stories

    A girl reading a book

    World Book Day is on Thursday 5th of March. The idea is to celebrate authors, illustrators, books and, most importantly, it’s a celebration of reading.

    Being storytellers we couldn’t let this day pass without sharing some photographs and the film of a brilliant project we visited last year in Brazil, as part of a wider piece of story gathering work with C&A Foundation.

    Literacy is one of Brazil’s major development challenges and just 26% of the literate population can read beyond a basic level. Across the country more than 6,000 C&A staff regularly volunteer with local community organisations that provide reading support to children. They work to set up local libraries and encourage children to enjoy stories and books and help them to learn to read.

    Here are some of the photographs from one of the projects, which incidentally has a brilliant name, Biblioteca Chocolatao! The work here has been especially inspiring – here volunteers successfully lobbied the local government to commit funds to developing literacy in the city of Porto Alegre.


    C & A Brazil 2014

    A C&A volunteer reading to some children

    A C&A volunteer reading to a group of school children

    A group of volunteers and children singing

    A boy holding a balloon

    A  young girl decorates her balloon

    As well as over 6,000 of their staff volunteering in local communities they also encourage reading at work, with dedicated reading rooms in their stores, where staff can go on a break to read as well as borrow from their library of books.

    Two C&A employees reading a book together.

    C&A Instituto volunteer reading a book

    C&A Instituto volunteer walking away from City Hall in Porte Alegre, Brazil.

    Here is the film we made

    Please follow the link to find out more about our story gathering services and don’t forget to sign up to our blog to be the first to hear about our story gathering tool kit, packed with useful information about getting the most out of your stories.

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