Anniversaries give charities a once-in-a-decade opportunity to shine a spotlight on their achievements over the years and amplify their messages on current objectives. But they can also present a challenge: people rarely have time to manage anniversary communications alongside all the other business-as-usual deliverables. This is where we can help.
We cut our teeth on anniversaries while working in-house on VSO’s 50th anniversary and have since supported Shelter’s 50th, Marie Stopes International’s 40th, The TUC’s 150th and UpRising’s 10th anniversaries. For Shelter we reviewed their archives and crafted The Story of Shelter, for use on their 50th anniversary website and for a printed book.
For Marie Stopes International we produced a Guide to Story Gathering for their field teams. This ensured all teams had the basic skills needed to tell the anniversary story. We also produced and edited the anniversary film you can watch below.
Working with the TUC during their anniversary year in 2018, was a fascinating experience as we immersed ourselves in 150 years of history about the people who have helped shape the trade union movement. Our brief was to provide 150 stories and a suite of films, including one with Frances O’Grady, the TUC’s General Secretary, which feature on the TUC 150 website.
“The short film they created for our 40th anniversary marked a real step-change in the quality of our content, receiving positive feedback from senior leadership, donors and other key stakeholders.”
Will Harris, Global Head of Media and PR, Marie Stopes International