We understand that communicating sustainability can be hard. All too often impact stories are hidden behind boardroom language or industry jargon. We cut through this to the heart of the matter, finding the people who can bring to life what your investment in sustainability means for the people behind your product. In 2016 we worked with C&A Foundation to capture the stories of farmers in Gujarat and Madhya Pradesh. By spending time with farmers, sitting in on community meetings and seeing the supply chain in action, we were able to capture the stories that really demonstrated what investment in organic cotton and better irrigation techniques really means for the farmers and their families.