Red Cross: showcasing a strategic partnership
To showcase their 10-year partnership with People’s Postcode Lottery, the British Red Cross asked us to train their field teams and co-create a powerful impact film.
The Client
The British Red Cross helps millions of people in the UK and 190 countries around the world get the support they need when disaster strikes. The Philanthropy team focuses on securing and stewarding high-impact, strategic gifts from individuals, trusts, and foundations.
The brief
Since 2014, players of People’s Postcode Lottery have raised £19.2 million to support the British Red Cross in responding to crises around the world. To mark the 10th anniversary of this extraordinary partnership, the philanthropy team had a vision for a film that centred the authentic voices of field teams and volunteers working on the front line.
The activity
This film needed to have the look and feel of user-generated content while also having the high production values and branding needed for a showcase event.
We designed and managed a co-creation process that ensured people in the field had the skills and confidence needed to capture good quality footage while also have the autonomy to tell their own stories. We delivered our smartphone filmmaking training to seven teams across Africa and the Middle East and provided support and mentoring as they planned their interviews and shot lists.
We also provided scripting and shoot support for the CEO’s opening thank you message and managed post-production. The final edit brought together stories from around the world that powerfully communicated the impact of this partnership.
The impact
“Mile 91 is brilliant to work with and supported us in designing an uplifting, warm, and celebratory video marking a key milestone with one of our strategic partners. We wanted the partnership video to be authentic and genuine, and we were grateful for the support and guidance provided by Mile 91. They ensured that our local staff and volunteers from across the world were a leading part of the process and that they felt confident and capable throughout filming and design.
We were so pleased with their approach—placing the storytelling power directly in the hands of those who are most connected to the stories being told. We recommend Mile 91 to any organisation looking to enhance their storytelling capabilities while adopting a more ethical, genuine, and localised approach to filmmaking. The video was exactly what we had hoped to create, and we are grateful for the training and support they provided.”
Samantha Harford, Senior Philanthropy Manager