Five things to think about when working with fundraising agencies. The Story Network shares its tips on ensuring the process runs smoothly.
One of our pet hates at Mile 91 is people talking about case studies. It’s cold and clinical and takes away the human experience. We encourage all our clients to talk stories, not case studies. But Scope has taken it one step further and is ruling out stories in favour of storytellers.
Wainani from fundraising agency Blue Frog joined us at the Story Network last week to share what makes a great story for a DM appeal.